Atlas Navigates Publishing World by Branding His House
"It's as if the publishing house was an author in its own right," James Atlas told the Observer's Leon Neyfakh for today's article on Atlas & Co.'s quest to brand their books. Doree Shafrir told you, branding is everywhere.
And so, every book in his spring catalog—technically Atlas & Co.’s first ever—will prominently feature the company’s logo set in white lettering against a black vertical stripe along the left side of the cover.
Mr. Atlas said he hopes readers will eventually start recognizing the logo, and consequently develop loyalty to the Atlas & Co. brand. "What we are trying to do is to create a brand that identifies us very closely with each of our books," he told The Observer, "so that it's not a random assortment of titles but a reflection of a particular sensibility."
Nelson & Trafalgar
Derek George Montague Gardner (1914–2007) was one of the finest British marine painters of the 20th century, and his work continues to fascinate collectors on both sides of the Atlantic. He fought as an officer in the Royal Navy in World War II and, in 1942, was mentioned in dispatches for his distinguished service.
Read More »On Painting
Gerhard Richter's Claudius is one of the largest and most overwhelming of his colourful Abstract Paintings. Dating from 1986, this picture towers over the viewer at a height of over ten feet, absorbing us, swallowing us into a vast and turbulent universe of colour.
Read More »Marilyn Revisited
By the end of the 1970s, Andy Warhol was everywhere.He was endemic, up there with Elvis, Jesus and Coca-Cola. His silkscreen aesthetic was instantly recognisable - the Warhol look had been used on album covers, in ads and on the cover of Time magazine. Read More »
