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Caught in Shelfari’s Sticky Web: No More Friends, Please!

This article was published in the October 29, 2007, edition of The New York Observer.


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If you’re reading this, you’ve probably received my recent personal invitation to join Shelfari.com. In fact, even if you’re not reading this, you’ve probably received my recent personal invitation to join Shelfari.com.

So: Welcome!

Shelfari is one of those new social-networking sites that have sprouted like mushrooms at the base of the giant Facebook tree. It calls itself a “free site that lets you share book ratings and reviews with friends and meet people who have similar tastes in books.”

Cool, right?

I got a nice-looking invitation from my friend last week, and then an auto-reminder a couple of days later. I registered on Thursday night.

Rather than reply individually to the hundreds of e-mails I have received, and continue to receive, since I signed up—a process during which I accidentally failed to uncheck the approximately 1,500 names in my Gmail address book that Shelfari had helpfully pre-checked for me, thereby inviting to join Shelfari, under my name (and ostensibly from my e-mail account), every single person with whom I have exchanged an e-mail in the past three years, in addition to every single person who has ever been on the same cc list as I have, regardless of whether we have ever met, in addition to every single listserv I have ever joined and every single Web site from which I have ever ordered anything (Amazon, Circuit City, and Law Students Against the Death Penalty have all, sadly, declined my invitation)—I thought I would write to you all here instead.

Why not simply respond through the convenient new forum of Shelfari.com? That’s what it’s there for, after all. The answer is that I am pretty peeved at Shelfari right now. It is true that a small number of the 1,500 or so people in my Gmail address book are people I e-mail regularly—my parents, say, or my friend Matt in Denver—and it is even possible that I’d consider sharing the contents of my bookshelf with them. But many other people in my address book I have not spoken to in a long time. Some of these people I have not spoken to for very specific reasons, such as, for instance, the woman who broke my heart in 2002 after she swore up and down that she was in love with me, and then married some tweedy environmental lawyer and moved to Park Slope, or the old deaf landlord on East Fourth Street with whom I had a flame war over an unreturned security deposit, which he had no right to keep in the first place because the window casing was a piece of crap and would have broken anyway.

I would not voluntarily write to these people for any reason, let alone to ask what they’re reading. But now, through the magic of default check boxes, I have reconnected with them, and many, many others. In fact, I will probably have made several more book-loving friends before you get to the end of this article.

But wait! This is all my fault, you say? Just uncheck the boxes, you say, like any semiliterate 14-year-old? Just go back to West Palm Beach, you say, and vote for Pat Buchanan all over again? Perhaps you are right. Still, I can’t help feeling duped. And so I write here instead, my small act of resistance against the neo-imperialism of gratuitous, spam-generating social-networking sites that keep you so busy socially networking that you don’t have time to do the things that make you an interesting person. Such as, well, read.

But who cares? Not Shelfari! I’m making new Shelfari friends by the minute—friends such as Yvonne, who just now wrote, “hi jesse, when did we meet?” Well, Yvonne, my Gmail address book tells me that you work for a well-known real-estate brokerage, so we probably met a couple years ago when I was looking for an apartment.

Like everyone else, of course, Yvonne wants to know what I’m reading. So, I will tell her, and you: I’m reading Anna Karenina. Have you seen this book? It is enormous. It takes up three-quarters of my bedside table. I can’t even see my alarm clock.

And, no offense, Yvonne, but I really do not care to know what you are reading right now. I’m only telling you what I’m reading because you asked. You asked because I invited you to be my Shelfari friend. But it was an accident. I have plenty of friends! So many, in fact, that I’ve been on page 72 of Anna Karenina since Labor Day.

But enough. This was my bad, and I want to apologize for it. So, in lieu of sending out another e-mail to my entire address book, I’d like to take this space to say I am sorry. I’m sorry to everyone for my inadvertent invitation—especially that sweet girl from Wisconsin who asked me never, ever to e-mail her again.

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Comments
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me (not verified) says:

Oh, this is all too familiar. I feel your pain.

Jane Litte (not verified) says:

I was receiving Shelfari spam and was able to reduce it by going to Shelfari at this link:
http://www.shelfari.com/actions/emailoptout.aspx.

These were the instructions provided by Shelfari when I emailed them.

Carl (not verified) says:

Here is an example where sloth carries the day: I received your invitation too, but did not feel like dealing with the inevitable web-form asking for my bank account number and my hat size. Only 36 hours later, I discover your article, a hybrid rant-apology for bringing so many more people another helping of e-misery. Just think! Had I lusted after the useless knowledge of what you and others are reading, I would have fallen into this trap, my email address and other personal information scattered like crumbs on the wind to be gobbled up by all the roadside web-vermin out there vying for my eyeballs, my time, and my money. Go sloth!

blur (not verified) says:

Despite the photographic evidence, I doubt Jesse is reading A Scarlet Letter and Anna Karenina *at the same time*. Didn't he read these books in high school? Is he maybe trying to get a GED at the last minute?

I think this whole Shelfari article/spam business is a conspiracy to help him meet girls. Smart girls. Who hate tweed.

DC (not verified) says:

Yep, happened to me, too. I kept getting responses from Customerservice@Williams-sonoma.com so I knew that something was up. Plus the page doesn't load with all your friends' names on it until after you've already sent the invitations to the few people who are already members. Ugh, what a cruddy website.

M. B. Weston (not verified) says:

Yep. I did that, too. The thing is, I didn't even see the 600 checked names (many of whom I promised not to spam) because they were checked down below my screen, and the "Send Invitations" button right underneath your "Friends Already on Shelfari" makes it look like you're only sending invitations to those guys. Slick, slick, slick.

Anonamiss (not verified) says:

Beautiful.

at203 (not verified) says:

Happened to me too, and at least 8 of my acquaintances. That Shelfari interface is devious!!! I even selected "uncheck all" and it STILL emailed my entire Gmail address book. I complained to the company and they merrily told me I should have unchecked the boxes. Which I did! Oh, I am so mortified.

Anonymous37 (not verified) says:

So instead of just forgetting about this, you send another spam to everyone who already got spammed. The first time was a mistake...I understood that when I got a random email from someone I couldn't remember. This second time is an annoyance. I agree that Shelfari shouldn't have done what they did, but you are now equally culpable in sending out spam and even one upping them by sending out the cell phone number of the guy from Shelfari who *apologized*. Really nice. Please just stop.

Annette (not verified) says:

I got your email Jesse a few weeks ago, Jesse. And you have the same last name as a friend of mine from grad school so I just wondered, how the hell did said friend's brother get my email address? I see now how that happened. And no, I don't think you are my friend's brother. Are you??

Clayton (not verified) says:

there should be a new term for this: shpam!

Geoff (not verified) says:

Hey Jesse,

For me, it was a pleasure to hear from you many times. Long time no see! And I'd also truly like to share bookshelves, though forgive me for not taking advantage of shelfari for that purpose. I just read Anna Karenina not long ago - not as good as Karamazov (my favorite), but you've got to love those Russian authors.

I'm also glad you wrote this article. Shelfari should be shamed for its obnoxious practice. I'm disappointed, though, in a couple of comments - one ironically a SPAM in itself, and another a troll who wants to continue to criticize you in spite of your humble apology.

talk soon? Geoff

Romany (not verified) says:

Jesse, I am so sad! I thought you really cared about what I was reading! *sigh*

Leila (not verified) says:

Hi Jesse,

I think I remember the invite. Luckily for me, as with some others, I already assumed that this networking site hijacked your account. But I have to say, I'm happy it did. I thought your article was hilarious!

Thanks for the smile :-)

Marc (not verified) says:

And here I am thinking that you really cared about what I was reading! But then, who has time for books with all of those emails from Shelfari that I have to read...

Mim (not verified) says:

Jesse,

So painful and funny and, well, funny. Love the revenge and, as always, your way with words. I'd call Dave if it weren't long distance from London.

Deane (not verified) says:

The *exact* same thing happened to me.

http://gadgetopia.com/post/6136

Dirk (not verified) says:

When I signed up, I had a link to "Skip" that step, but it sounds as if others didn't. I couldn't imagine letting anyone into my personal address book to begin with so aren't those who spammed all their friends guilty of not paying attention?

Liz (not verified) says:

The same embarrassing, time-sucking thing happened to me yesterday. I got dozens and dozens of auto-replies and failures, at which point gmail automatically blocked me from sending ANYTHING else for 24 hours. I do not heart Shelfari.

Rodney Olsen (not verified) says:

I've just posted about the same thing. It's a dishonest way of building their user base.

Penny Scown (not verified) says:

Fortunately, on receiving a Shelfari email from somebody I didn't know, (and whose name sounded as though they probably live in another country, but who knows? - I'm in the antipodes) I decided to google Shelfari before checking ANY boxes - because I thought maybe even the ones that say 'if you don't know this person, check this box' could add me to some spam list - and it turns out that I've found your article and am breathing one huge sigh of relief! Many thanks for this from New Zealand.

Dan (not verified) says:

lucky thing I decided to google Shelfari when i got invitation. Iam so glad I found ur article

DK (not verified) says:

Oh my gosh. You just saved me big time. I was about to sign up when I decided to Google Shelfari and found your article. If an invite went out to everyone I've ever emailed from my gmail account, I would be absolutely mortified! Thank YOU!!!

Dairyland Daughter (not verified) says:

I was invited tonight in person to join Shelfari and would have never known about any of this had you not shared your story. And here's to another random Wisconsin sighting! Have you ever noticed how often Wisconsin comes up in movies and television? It's weird. In truth, though, I love learning about good books from others, and am saddened to have what seems like a great means of doing so, turned into another corporate scam. Here's to free thought and free expression!

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