The Media Mob

CNBC Steps Into the Octagon

by Felix Gillette  |  December 10, 2007
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On Thursday, CNBC will dare to go where only a few dozen media organizations have gone before--behind the scenes at the Ultimate Fighting Championship. To wit: CNBC will air a one-hour "original" documentary on Thursday, Ultimate Fighting: From Blood Sport to Big Time, hosted by reporter Scott Wapner.

Says today's press release: "With unusual access, the program tells the story behind the rise of the Ultimate Fighting Championship as both a business and cultural phenomenon. From its controversial beginnings to its mainstream acceptance and millions of dollars in ticket sales, the UFC is making money hand over fist."

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