The Media Mob

CNBC: We Covered McDonald's Before FBN

by Felix Gillette  |  December 20, 2007
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In response to our post yesterday about Fox Business Network's three-part interview this week with Joe Skinner, McDonald's Vice Chairman and CEO, CNBC sent us a note suggesting that their upstart rivals are somewhat late to the McDonald's game. 

To wit: earlier this year, CNBC produced an original primetime special called Big Mac: Inside the McDonald’s Empire, which premiered on July 25, 2007, and was CNBC's best ever documentary premiere in both total viewers and adults 25-54.

According to CNBC, the Big Mac doc was the channel's highest performance of any CNBC original program in total viewers in prime time since November 2004. 

The numbers (as provided by CNBC): 

A25-54
9PM: 218,000
12AM: 181,000

Total Viewers
9PM: 514,000
12AM: 307,000

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