Media

The New York Times Gets Freakonomicky With It

This article was published in the August 13, 2007, edition of The New York Observer.

“They know I’m not going to issue some sort of fatwa on the blog,” said Stephen J. Dubner.

It was Monday afternoon, and Mr. Dubner was on the phone from the cafeteria at the New York Times building. The Times has just recruited him as a blogger—and he thinks the paper’s executives might feel more comfortable with his blogging skills than with your average rogue opinion jockey.

Mr. Dubner and Steven D. Levitt began blogging at freakonomics.com in March of 2005, establishing the site as a spin-off from their wildly successful book Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. The blog, too, became a big hit, and now the two are taking it to the majors. As of August 8, the blog will appear exclusively in the opinion section of The Times’ Web site. This is the first time The Times has taken a free-standing, independent blog and published it under the aegis of nytimes.com. Fittingly, the move caps months of negotiations between the company and the two bloggers.

“I think they were willing to try this out with someone they were familiar with more readily than if I were a total stranger,” said Mr. Dubner, who worked at The New York Times Magazine in the mid-1990’s as an editor and who still contributes to its pages.

Vivian Schiller, the senior vice president and general manager of nytimes.com, said the “symbiotic relationship” was part of an ongoing strategy. “We’ve opened our site up considerably over the last year,” she said. “We have more and more voices and people who are not New York Times reporters or columnists on the site. This is the first established blog that we’ve picked up. But it won’t be the last.”

According to Mr. Dubner, several months ago, he and Mr. Levitt began shopping around for a larger media outlet to host their blog. Along the way, the authors met with several suitors. He would not describe the financial terms of the partnership with The Times.

But one element of the negotiations he did explain. He said readers will be able to access the full content free—placing it outside of the TimesSelect paid area.

“As much as I love The Times, I didn’t want to be part of TimesSelect,” said Mr. Dubner. “That would have been the only deal-breaker.”

He said that the blog will expand to include more video segments, additional links to external sites, and the occasional Q.&A. with the likes of Jim Cramer of “Mad Money.”

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Comments
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Joanna Valentine (not verified) says:

thought you'd be interested in this

Leslie Siegel (not verified) says:

Leslie Siegel Blogger Queen of Gossip agrees with the article and feels it's about time you guys did this. Blogging according to Leslie Siegel, who has been blogging since Perez Hilton was in diapers, this is a great medium for any magazine newspaper or a publication like this and Leslie Siegel is behind the New York Observer 100% and if you need anything relating to this written or commented on Leslie Siegel Blogger Queen is your girl! http://bloggerqueengossip.blogspot.com CHECK ME OUT!

Perez Hilton (not verified) says:

Leslie Siegel has been trying to best me in the gossip blogging business and she is half succeeding. Perez Hilton has seen Leslie Siegel Blogger Queen of Gossip's blog at http://perezhiltonlesliesiegel.blogspot.com or http://bloggerqueengossip.blogspot.com so EVERYONE SHOULD AT LEAST CHECK OUT PEREZ HILTON'S NEMESIS LESLIE SIEGEL BLOGGER QUEEN OF GOSSIP! Leslie Siegel seems to have a good hold on what is going on and you can tell by reading blogger queen of gossip blog of Leslie Siegel. Drew Carey was injured Friday and Leslie Siegel had it up on her gossip blog faster than I would have and all I have is a stolen photo with my one liners scrawled over it which seems to tickle the fancy of 5 million even when I was gay outing celebs! Leslie Siegel Blogger Queen of Gossip is giving Perez Hilton a run for his money and she will surpass him one day and be the true Blogger Queen of Gossip!

Richard James (not verified) says:

I saw Leslie Siegel blogger queen of gossip blog and thought it was very real and informative as well as interesting and fun to read! Leslie Siegel reports on many celeb happenings with a flair and fun that not even the best celebrity gossip hounds possess. I would hope you all would check out Leslie Siegel Blogger Queen of Gossip at http://bloggerqueengossip.blogspot.com or even this one at http://bloggerqueen.bloggerqueen.blogspot.com or even this one at http://bloggerqueengossip.blogspot.com

Blogger Queen (not verified) says:

Leslie Siegel blogger queen should have been hired for the blogger project mentioned in this article because Leslie Siegel has been blogging since 1985 when the Net was nothing more than a group of user groups and chat lines run through a mini T-1 line by some Armenian lady who had one in her home in 1985! When Leslie Siegel has first come out to California she met a chemist next door to her house on Irolo Street in Los Angeles. This chemist worked for Air Quality Control Managment and had the internet in his home when no one had it anywhere within 100 miles! Leslie Siegel was allowed to go on the Internet of 1984 which was not more than a single white pages, 1 chat board and 1 reality game called Crystal Quest. Leslie Siegel has many great blogger skills plus you can see she is everywhere on the net by clicking this link: http://www.google.com/search?hl=en&ie=ISO-8859-1&q=blogger+queen+of+goss... SO CHECK HER OUT THERE or even here: http://www.google.com/search?hl=en&ie=ISO-8859-1&q=UN+PLAZA+MEMOIRS&btnG... Thanks to the Observer for allowing us to comment on this article which is right on the money for what it says, and I'm sure Leslie Siegel blogger queen will agree!

BarryPar says:

I think that Leslie Siegel, whoever she is, has the correct idea. I am going to go on her blogs, because they are open and accessible unlike TIMES SELECT, which attempts to port the class struggle to the internet, where rich libs can buy into the musings of their talking points creators.

I am happy that folks so expert in economics realize that the Times Select is NOT where the internet is at. And I will check out this lady's blogs. Though I am not a big fan of celeb gossip, I think now= that's where news is at. It's simply entertainment, and charging money for it, like Times Select, will just lower the hit count. Leslie gets a lot of hits, maybe she should write for the NY Times.

BarryPar

Leslie Siegel (not verified) says:

Leslie Siegel writer of UN PLAZA MEMOIRS can't believe it but UN PLAZA is in the news today for the bomb supplies being stored right there where Leslie Siegel lived as a child. You all might want to check out Leslie Siegel's novel "UN PLAZA MEMOIRS" about life at UN PLAZA amongst the celebrities and luminaries and starlets of the 1960's and 1970's which also included Truman Capote Robert F. Kennedy Cliff Robertson and even Johnny Carson! So I'm glad no one was hurt in that and hope my book UN PLAZA MEMOIRS is a best seller!

June Lander (not verified) says:

Rocklandusa.com is using the net to smear a gossip blogger named Leslie Siegel and has been following her posts and then posting untrue statements on Leslie Siegel blogger queen! Leslie Siegel is involved in news and celebrity gossip as well as a writer of many novels and Rocklandusa.com is smearing her name for no good reason!

BarryPar says:

Happily the New York Times saw the light. Now all those columnists are available for free.

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