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The New York Observer

Shvo's Over?

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May 25, 2007 | 2:00 p.m


You may want to sit down for this one: Michael Shvo, titan of Manhattan luxury marketing, wants you to pick his firm's new tagline.

Curbed reports that Mr. Shvo will give $10,000 to the lucky Svengali who picks the successor for Shvo's current "Exclusive Sales & Marketing" tagline. The Observer confirmed with Curbed on Friday that this was, indeed, a real competition and not a joke. Mr. Shvo, as The Observer noted earlier this month, is renowned for over-the-top marketing and for a reputation that inspires both awe and loathing in his competitors and compatriots.

The deadline for submissions is June 1. So, Shvo Off and Do It! Or something to that effect... Comments welcome.
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