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Big Online Ads Limited to Once a Month for the Times

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January 18, 2008 | 6:47 a.m.
A part of the Apple ad that dominated the Times' homepage yesterday.
A part of the Apple ad that dominated the Times' homepage yesterday.

Arthur Sulzberger, Jr. has been juggling two things when considering ads like the one that dominated the New York Times home page yesterday: good money from advertisers versus frustrated readers. His decision: to limit those ads to once a month.

Times spokesperson Catherine Mathis writes Media Mob:

When such novel advertisements have been allowed, they’re treated as experiments and studied to determine where to draw the line between advertiser satisfaction and reader intrusion. After these two experiments (the one in December and the one today), here’s what the publisher decided. He’s chosen to institute some new rules in the future that would include limiting the appearance of ads like this on the home page to once a month.

 

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