The Media Mob

The Daily News ... 100 Percent In Color!

by John Koblin  |  February 13, 2008
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The Daily News announced this afternoon that its entire newspaper is going to be in color. You'll have to wait until the end of 2009 for this to happen, but when it does, it will be the "first major market daily newspaper in the U.S." that will be fully in color, touts the press release (which sadly is only in black and white). The News purchased new press equipment ("a multimillion investment") that will allow any image of any size to go in color, and they'll do just that starting next year.

Mort Zuckerman crows in the release: “I am committed to the future of the Daily News and its role in New York City. That’s why I am making this significant investment in its future."

 

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