Balenciaga Baby! Jennifer Connelly Is Fashion House's New Gal

In the years since Cristóbal Balenciaga launched his eponymous fashion label on Avenue George V in Paris during the summer of 1937, his maison de mode has outfitted more than a few recognizable dames. And, as an in-depth New Yorker profile from last year pointed out, Balenciaga, the company, has long depended on the celebrity of its more powerful, repeat patrons, which have included: the de Rothchilds, Paul Mellon, the Duke of Windsor, Prince Rainier, Countess Mona Bismark and Jacqueline Kennedy Onassis.

So it was probably with no small effort that the label chose its newest public “face”—the Oscar-winning actress Jennifer Connelly.

Ms. Connelly, a 37-year-old, Brooklyn Heights-native, was bedecked in Balenciaga’s Nicolas Ghesquière’s “sculptural floral-printed” designs for their upcoming Spring line. For the campaign, Ms. Connelly—who stars alongside Scarlett Johansson and Jennifer Aniston in director Ken Kwapis' forthcoming comedy, He’s Just Not That Into You—was shot by acclaimed British fashion photographer David Sims.