Journal's Tina Gaudoin Makes the Argument for New Glossy

WWD has the first interview with WSJ—the new glossy magazine for the journal—editor Tina Gaudon. She defends the magazine in a way she'll probably have to until its launch in September--that the magazine won't be lightweight. "Why should the reporting not be as good, as intelligent, as detailed, as behind-the-scenes, as insider, as it would be in the Journal proper?"

She was brought into the Journal proper fold by Robert Thomson and Rupert Murdoch. Dow Jones chief revenue officer Michael Rooney said that the luxury mag for them is "top of mind."

After a softish launch--issues in September and December--the plan is for the mag to go monthly.