Kimbo Slice and 'M.M.A.' Help CBS Get Ratings Bump
On Saturday night, mixed martial arts (MMA, as it's called by those in the know) made its prime-time broadcast television debut. CBS kicked off "EliteXC Saturday Night" by broadcasting what was called the "Elite Extreme Combat" event in Newark, N.J., including a featured showdown between former Miami street fighter (and YouTube sensation) Kimbo Slice and British heavyweight James Thompson.
Along the way, Mr. Slice scored a third-round TKO over his bloodied opponent, and CBS scored a big boost in its ratings among young male viewers.
TV Week reports that "Fights" increased CBS average ratings among men 18-34 by 271 percent on Saturday.
More from TV Week:
"Fights" scored a 1.9 rating/6 share in the 18- to 49-year-old demographic, according to preliminary Nielsen numbers. In men 18-34, the battles did a 2.6/10, 271% better than CBS' demo average in that time period (9-11 p.m.) during the entire 2007-08 season.
According to an article in the Los Angeles Times, the CBS affiliate in L.A. drew much better ratings with its time-delayed broadcast of the MMA battles than the L.A. NBC affiliate did with its broadcast of the NHL Stanley Cup finals earlier in the evening.
More from the Times:
Jared Shaw, vice president of fighter relations for EliteXC, said he was extremely pleased with the overnight viewership numbers in L.A. Three other fights are scheduled to be shown on CBS later this year.
"The rating is phenomenal," he said. "With each big city, the numbers should be very similar."
- More:
- Media |
- The Media Mob



Five Things We Learned About the Next Season of Gossip Girl
Ladies and Germs, Your Summer '09 Status Galleys!
Entourage Returns for a Sixth Season and Tries to Grow Up
Port Authority Makes an Offer Silverstein Can Refuse
Transformer! Brooklyn's Biggest New Tower Set To Change Downtown's Tone, For Better or Worse
Original Real Estate Stories This Week from Observer.com: 7.10.09
Uiklyolip
buy propecia online - propecia zithromax - zithromax order xenical - xenical levitra online - levitra order ultram - ultram order fioricet - fioricet buy valium - valium order acomplia - acomplia prozac - prozac ativan - ativan
Thank you for the information
www.observer.com is very informative. The article is very professionally written. I enjoy reading www.observer.com every day. I was looking for the for the following services bad credit loans canada payday loans canadian payday loans cash advance loans faxless payday loans loans online payday loan online payday loans online payday loans canada payday payday advance payday loan payday loans pay day loans payday loans canada payday loans in canada payday loans online
cash advance
and discovered that payday loans can help in times when your credit sucks, but you urgently need cash.