Magnolia Bakery Not Just About Cupcakes
Hallowed cupcake mecca Magnolia Bakery has spawned a second location -- three times bigger -- on the Upper West Side.
For this week's Observer, out tomorrow, I sat down with Magnolia owner Steve Abrams and brother Danny Abrams, owner of the Mermaid Inn, who similarly opened a second location in the same neighborhood.
According to Steve, the new Magnolia will pay homage to its pre-Sex and the City origins:
When Magnolia first opened, they actually opened as a quiet corner bakery. They did offer breakfast products, muffins and crullers, things like that. But the cupcakes took over. The production could only support a certain amount of goods. And they could no longer do breakfast. But we have all the new recipes that [original owner] Allysa Torey developed. We’re going to be using those and opening here for breakfast. We’ll be open at 7 in the morning.
50 Gramercy Park North
This rarely available residence on New Yorks coveted Gramercy Park... More details |
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Welcome to the neighborhood, Magnolia.
You've got stiff competition from the neighborhood with Soutine's. They are the greatest!!!!! (readers try them on 70th right off of Columbus-south/west side, you'll never be sorry and will thank me forever.)
Everyone will try you, Magnolia, but Soutine's has stood the test of time. We won't leave them for you new folks at Magnolia.
Welcome anyway.
We are so excited about the opening of Magnolia on the UWS... The Abrams boys will put the UWS back on the map.
Mermaid Inn has been a real treat.