Cheery Arthur Sulzberger Jr. Delivers Address to Times Employees; Sets Opening Slideshow to Coldplay, No One Applauds

Yesterday, on Sept. 11, Arthur Sulzberger Jr. held a meeting with Times employees to give the latest report on the State of the Times. There were two meetings, one in the morning and another in the afternoon, and we spoke to three people who attended the afternoon session.

Mr. Sulzberger, who wasn't wearing a wedding ring, began the meeting with a slideshow that was set to the background of Coldplay's "Clocks." The slideshow highlighted all the Pultizers the paper won this year, and the paper's T magazines, its Web stuff. And by time it was over, no one clapped.

Mr. Sulzberger responded with a little smile, and said, "Coldplay."

A few people giggled.

He said that the paper has recently picked up 820,000 subscribers who signed on for two years or more, and The Times has the highest trafficked newspaper Web site.

He said that he does not track any competitor's Web traffic numbers--like USA Today--since The Times has such an enormous lead.

"Considering what's been going on," said our source, "his bravado seemed tone deaf."

He seemed aware of that fact, and said, "Is this the kind of stuff the publisher and chairman is supposed to say? Yes. Do I also believe it? Yes."

A man asked, very directly, why the company doesn't sell its regional newspapers.

It seemed to catch him off guard. "Here, meet my family," he said, by way of distraction. "Take my daughter." There was silence. "Not in that way," he followed up. Awkward laughter.

Other quotes: "Even as The Journal moves away from its core business mission, we are strengthening our operation."

And: "I promise you, with all my heart, that our beloved New York Times will prevail."

He kept driving home the point that the paper has an influential audience, and with brands like the T magazines, they're bringing in even more influential readers.

Someone asked if the paper would eventually turn into a brochure for the Web site. He said no.

He said the moment when digital gains offset print declines is "within sight," but then added a lot of caveats.

Someone asked Mr. Sulzberger a question about The Times' newest investor, Carlos Slim, who just purchased a 6.4 percent stake of the company.

Per our source: "Arthur said something like, 'They made such an investment because they believe in this company. And you know what?' Pause for emphasis. 'They're RIGHT.'"

"The whole thing was camp," the source concluded.