Today, Esquire presented its 75th anniversary cover. You know, the futuristic digital doohickey created by E Ink that they’ve been teasing since July.

The Boston Globe‘s Erich P. Schwartzel reports that "Copies featuring the E Ink technology will cost $2 more than the regular newsstand price of $3.99."

Hearst is shipping just 100,000 copies of the digital cover. Better get one quick since, according to The New York Times‘ Tim Arango in July "the magazine will run out of juice after 90 days."

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