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News Corp. Working on New Strategy for My Network TV

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November 21, 2008 | 11:13 a.m.
News Corp. Working on New Strategy for My Network TV

On the heels of yesterday's announcement that Roger Ailes has signed a five-year contract extension with News Corp., Matea Gold of The Los Angeles Times caught up with Mr. Ailes.

In the interview, Ms. Gold asked Mr. Ailes about a number of challenges facing News Corp., including the fate of My Network TV—a network that News Corp. started in 2006 primarily made up of stations which were former WB and UPN affiliates.

From the article:

Its original lineup of English-language telenovelas fell flat. "They weren't dirty enough," quipped Ailes.

The network currently airs a mix of action movies and reality shows, but executives were in meetings this week to discuss a new approach.

"We're considering every strategy," Ailes said. "Let's put it that way."

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