The Media Mob

Nielsen Company is Single Sponsor for the Times' Play Magazine This Sunday

Pay For <i>Play</i>
via nytimes.com
Pay For Play

This Sunday's Play Magazine will be full of Olympics stuff, a profile of Michael Phelps and something else: one advertiser.

The Nielsen Company, formerly VNU, will be the sole sponsor for this Sunday's Play, the only time The Times has ever given one of its editorial enterprises an exclusive arrangement. This was actually announced very quietly by the paper many months ago, but who remembers?

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Anonymous (not verified) says:

This is very interesting......
Here in Tampa Bay, Nielsen has laid off dozens of American employees and replaced them with people from INDIA.....who are being trained by the very people they are replacing.
Nielsen received thousands of dollars in incentives from local county and city governments with promises of local American jobs.
So, while you gush over the magazine, think about the American workers who are trying to feed their families and keep their cars running so they can get to the unemployment office.

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