Report: On eBay Spelling (Still) Counts
In today's New York Times 'Business' section, Douglas Quenqua offers a report about how people are using typos to find big savings on eBay.
Writes Mr. Quenqua:
That doesn't sound very new to us. Then again, neither does the practice of fishing for typos to find good deals on eBay. In January 2004, The Times' Diana Jean Schemo offered In Online Auctions, Misspelling in Ads Often Spells Cash, which revealed "the eBay underworld of misspellers, where the clueless — and sometimes just careless — sell labtop computers, throwing knifes, Art Deko vases, camras, comferters and saphires."
In the newer Times piece, Mr. Quenqua acknowledges that this typo-shopping is "a well-known strategy among longtime eBay shoppers, but one that owners of these sites are hoping will translate into big business — relatively speaking — as shoppers look to save money this holiday season."
So, clearly, theirs nothing knew under the son.
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