Play, The New York Times' Sports Magazine, Folds

The New York Times' quarterly sports magazine, Play, has folded, reports Mediabistro.

As late as Octobser 23, Play editor Mark Bryant told the site that Play was doing just fine, and would run for four full issues in 2009.

It's also the first time that the ceaselessly-launched editions of The Times Magazine (all those Ts!) has been tripped up.

We'll give you updates when we get some.