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New MSNBC-New York Times Show Limps Out of the Gate

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May 7, 2008 | 2:29 p.m
New MSNBC-<i>New York Times</i> Show Limps Out of the Gate

On Monday, MSNBC kicked off The New York Times Special Primary Edition, a new irregularly recurring daytime political show hosted by John Harwood in which Times scribes chew over news from the campaign trail.

So how did the show's premier do?

Not great!

According to Nielsen data, "The New York Times Special Primary Edition," finished fourth among cable news networks in the 2 P.M. time slot.

Here are the numbers in terms of total viewers:

(1) FOX News Channel – 873,000

(2) CNN – 508,000

(3) CNBC – 401,000

(4) MSNBC (New York Times)– 271,000

(5) Headline News – 199,000

The show's debut put up similarly lackluckster numbers among viewers aged 25-54:

(1) FNC – 205,000

(2) CNN – 185,000

(3) CNBC – 135,000

(4) HLN – 101,000

(5) MSNBC (New York Times) – 101,000

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