Fashion Roundup: Helena Christensen Signs Up With Agent Provocateur; No VIctoria Beckham at the Marathon

Marco Zanini, formerly the designer of the revived Halston (which he left after two seasons of lukewarm reviews), has been named the creative director of Rochas and will show his first collection in Paris in March. [WWD] 

Agent Provocateur has unvelied a new ad campaign featuring Helena Christensen as a pirate. [PopSugar]  

Defying the rules of a recession, Zara has signed a lease on a 15,000-square-foot space at 1963 Broadway between 66th and 67th sts., where the company will open a store in the spring. [WWD]

Victoria Beckham was a no-show at the New York City Marathon on Sunday. [Racked] 

Bruno, the character adapted by Sacha Baron Cohen during Milan and Paris fashion weeks, reappeared again in Los Angeles over the weekend marching in an anti-gay marriage rally. [Vogue UK]