Sam Chang Revs Up Yet Again

So much for hitting the brakes.

Sam Chang, New York's hotelier for the common man, strikes again.

This week he filed an application with the Buildings Department to build a 25-story hotel at 54 West 36th Street, between Fifth and Sixth avenues, near Herald Square.

This will, of course, be the gazillionth hotel Mr. Chang has built in New York over the past few years - a pace The Real Deal in December 2006 dubbed "dizzying":

He told The Observer in December of 2007 that his goal was 50 new hotels in the five boroughs -- maybe more.

Mr. Chang bought this particular site in August 2006 for $15.2 million.