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Shvo Me To The Moon! Marketer Sparks Race For Lunar Lodging

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July 11, 2008 | 9:57 a.m.
Shvo Me To The Moon! Marketer Sparks Race For Lunar Lodging

The Daily News reports that master marketer Michael Shvo will, for his new Shvo Academy, have eight interns compete this summer to design the first residential property for the moon.

The interns, who come from top schools around the world, will take the project through pre-development research, strategic planning, design, marketing, communication and sales. Then, they will present their project to a panel of real estate experts including Shvo and a scientist from the American Museum of Natural History's Hayden Planetarium.

Yes, but can he get Philippe Starck this time around? (Hat tip: Curbed).

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