Report: Boom Market for Product Placement on Primetime Broadcast TV

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By Felix Gillette

May 6, 2008 | 1:20 p.m

According to a new study by the Nielsen Company, during the first quarter of 2008, product placement jumped a whopping six percent in primetime programming.

The study covered ABC, CBS, CW, FOX, MNT, NBC, A&E, Bravo, HGTV, MTV, and TLC.

More from the Nielsen summary of the study:

Broadcast television placements rose 39%, while cable television was essentially flat at -1%.

There were 117,976 brand occurrences on cable and broadcast networks in the first three months of the year, according to Nielsen Product Placement Service. The most prevalent placement type on broadcast television was “foreground,” which represented 35% of all product placements. On cable television, “wardrobe” placements were most common, accounting for 32% of all placements.

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