Soap Protestors Advocate for Gay Kiss

There's no kissing ban, said Jeannie Tharrington, spokeswoman for Procter & Gamble Productions, although she wouldn't say what will happen in future shows. She explained the mistletoe shot (when the gay couple first kissed) as a "creative decision."

"It's always hard to please a diverse audience," Tharrington said, "and we have a diverse audience."

Webber recalls reading a handful of letters in soap opera publications after last summer's first kiss along the lines of "I don't care if Luke is gay, but I don't want to see it."

Barbara Bloom, CBS senior vice president for daytime, said there was a "minimal" negative reaction from viewers about the story line, although she couldn't define what that meant. There was apparently no organized campaign by conservative or parent advocacy groups that monitor television content.

"It's entirely new to me," said Tim Winter, president of the Parents Television Council. "I hadn't heard anything about it."

The American Family Association Web site has a "take-action alert" against Procter & Gamble, calling the company the "top pro-homosexual sponsor on television." The group bases its determination on the number of P&G products advertised on prime-time TV shows with gay or lesbian characters.

"As the World Turns" isn't even mentioned.