Tempest in a T-Shirt! Blue & Cream Owner Whips Shoppers to a Froth
New York native Jeff Goldstein has parlayed high-school partying with little Shoshanna and the Ronsons into a new kind of retail
in the Hamptons.
“Hey, guys! This is a great men’s and women’s clothing store!” he yelled at two stylish young women with designer handbags slung over their shoulders.
“I know,” one of them said. She didn’t stop.
“Oh, you do know,” Mr. Goldstein responded testily.
“To someone who doesn’t know me, I look like just some cashier salesman, a nobody,” he said. “Sometimes I think I scare away people. I mean I don’t even look like Mr. Fashion, I’m just a regular guy.”
Named after a Wu Tang Clan song called “Glaciers of Ice” which Mr. Goldstein happily rapped for The Observer, about dyeing a pair of Clark Wallabee shoes, Blue & Cream carries designers of the moment like Alexander Wang, 3.1 Phillip Lim and Zac Posen alongside expensive streetwear worn by mostly rich, mostly white kids who grew up on hip-hop culture. Its two locations—one on the Bowery, the other in East Hampton—have won over fashion editors and celebrities ranging from Lindsay Lohan and Russell Simmons to Russian billionairess Anna Anisimova.
Mr. Goldstein talks about Blue & Cream as a “concept” and a “lifestyle brand.” It’s not just a place to buy clothes, but an art gallery (currently the downtown store displays works by ’80s graffiti artists Noah McDonough and Andy Dolan); a party venue; and a destination for his friends.
“It’s not like I go to Blue & Cream really quickly because I want to try on a dress,” said Dani Stahl, the style director at Nylon magazine, who has been friends with Mr. Goldstein since they both went to high school in New York. “I want to go, get an iced coffee, hang out on the couch, recap the evening and ultimately run into someone I know.”
‘RETAIL PROFILING’
“Hello! Welcome!” Mr. Goldstein was suddenly shouting, brightening at the sight of a prim young Asian woman wearing a polka-dotted summer dress about to enter his store, who responded with a cautious “who are you” side glance. “Please look around! Check out the sale stuff, O.K.?” Next Page >
Wow! What a piece of work. I am a big fan of the designers he carries but have no interest in crossing his path or helping him to succeed. I will no longer be shopping at Blue & Cream.
I love Blue&Cream. Everytime I go in the Hamps I find something unique and amazing. And I love the new bowery store, very cool vibe.
I didnt even realize they sold mens clothing for 3 years untril i went in with my girlfriend this summer...
I love Russell Simmons! He is the godfather
Hey! I'm a douche bag shill for Blue and Cream too! It's, like, the shizzle for rich kids and other tools who think the Bowery is just the coolest!
What a fucking douche.
Hi! I'm Amanda too! And l love all the fashions from Blue and Cream! Most of my vomit washes out after a heavy night of partying along the cool Bowery strip, but if it doesn't, I just use it to wipe the poo out of my pants after I lose, literally!, my sh** from too much coke! New York is so cool now with all the trendy boutiques and classy glassy bars - and when I go out, I go out in B&C threads. Like the man says, it's the shizzelest!
Hi! I'm Amanda too! And l love all the fashions from Blue and Cream! Most of my vomit washes out after a heavy night of partying along the cool Bowery strip, but if it doesn't, I just use it to wipe the poo out of my pants after I lose, literally!, my sh** from too much coke! New York is so cool now with all the trendy boutiques and classy glassy bars - and when I go out, I go out in B&C threads. Like the man says, it's the shizzelest!