Vh-1 Celebreality Guru Michael Hirschorn to Change Role

Michael Hirschorn, the lowbrow celebreality guru and highbrow Atlantic Monthly columnist, is on the verge of signing a new deal to serve a much different role at Vh1, where he has served as Executive Vice President of Original Programming since January of 2006, according to sources familiar with the situation. Details of Mr. Hirschorn’s new relationship with MTV Networks were still unclear. Mr. Hirschorn did not return phone calls seeking comment.