In a While, Crocodile! Lacoste Seeks to Remake Preppy Image
Lacoste’s famous crocodile logo was conspicuously absent from the label’s party at the Bowery Hotel on Saturday, Feb. 2, though the show that morning, held in the tents at Bryant Park, was full of preppy duds: brightly colored patterns and white V-neck sweaters. J’ai adoré the cute gray trench!
Young guests working the surfer-skater-thug look that has become standard in this part of the city bounced from open bar to open bar, playing pool and lounging on couches while D.J. Stretch Armstrong “spun” the new M.I.A. record.
Clearly the 80-year-old French company is in search of a new demographic, one perhaps exemplified by Williamsburg’s Andy Salzer, designer of Yoko Devereaux casual menswear, who posed for a shot, dressed all in white, as one of Lacoste’s hip men of the week. “It’s a rare image,” he said.
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