Bloomberg BusinessWeek Begins to Take Shape

Grand magazine launches may be a thing of the past, but at least we have the rebirth of BusinessWeek to watch. Media Decoder has a memo from chief content officer Norm Pearlstine (and integration leader Chris Walters) that outlines upcoming developments in Bloomberg BusinessWeek's staff.

He writes that Bloomberg "expects to retain a majority of BusinessWeek's employees," and lists several high-level BusinessWeek staffers who will be making the leap:

We are pleased to announce that Jessica Sibley, Carl Fischer and Tania Secor will join Bloomberg. Jessica will serve as Publisher of BusinessWeek, overseeing print and digital ad sales. Carl will be head of Marketing and Communications, and Tania will have an expanded finance role with Bloomberg News that will include Bloomberg Markets and BusinessWeek. . . . Ellen Pollock, John Byrne and Ciro Scotti will continue in their editorial leadership roles.

No word on who will succeed the departing Stephen Adler as editor in chief.