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Cooling Ratings for Morning Joe

November 18, 2009 | 2:57 p.m
Joe Scarborough<br /> (Getty Images)
Joe Scarborough
Getty Images

Morning Joe's mix of "hard news, politics, [and] intellectual rigor" looked like a good bet a year ago, but now it's "struggling to hang onto viewers," reports Felix Gilette. And its ratings woes come at a pivotal moment for NBC Universal:

Currently, teams of bankers are combing over every detail of the company's books in preparation for Comcast's imminent purchase of NBC Universal. Morning Joe's struggles will not go unnoticed. Perhaps as a result, rumors have been swirling through the building in recent days that a shake-up is about to hit the show, as some insiders question whether MSNBC can maintain the current staff levels despite having already lost a hefty chuck of its bankable audience.

Read the rest of Felix's analysis here.

Post a Comment The Discussion

Morning Joe

Submitted by dominke on Thu, 11/19/2009 - 12:14.

At one time Morning Joe could be trusted with reporting news. He sold out to the establishment in Washington. When you sleep with the devil failure will your end. R.I.P. Joe. Was it worth the price?

Bigotry

Submitted by dlkincaid on Thu, 12/10/2009 - 09:01.

I believe MSNBC has taken on more than they will admit to. They allow this man to continue, along with giggles, along with the racism of Pat Buchanan, idiocy of Geist, ignorance of all who's only duty is to defend Bush and destroy President Obama.

As I listen to my President at the awarding of Nobel Peace Prize, I am proud, even with a telepromter he can write and read HIS OWN SPEECH.

So MSNBC will allow the bigotry and evilness continue and maybe someday - Good will take over someday, but with people of evilness must leave the airwaves. Soon I hope.