The Foodiots
At around 10:30 a.m. on a recent weekday, Todd Kennedy, a 31-year-old product developer at a major New York media company, walked down the hall to the office of his co-worker, Antony Petersen, and without so much as a “Morning” or “What’s up, dude,” abruptly inquired, “So what’d you make for dinner last night?”
“Oh, I got some beautiful rock shrimp,” replied Mr. Petersen, who is 39 and Australian. He explained the meal down to the smallest detail, but the abridged version, both gentlemen recalled, went something like this: Sautéed some onions and garlic in olive oil; added Chinese cooking wine and a dash of chili oil; threw in the rock shrimp and cooked them until they were perfectly crunchy and firm; and put it all on top of some fluffy white rice.
Mr. Kennedy proceeded to describe his own entrée from the previous evening, ordered from the pan-Asian Williamsburg hot spot Red Bowl on Bedford Avenue, just as elaborately. In a nutshell, as it were: salt-and-chili prawns—not soggy at all considering it’s fried delivery food, he noted—steamed string beans with oyster sauce and, same as Mr. Petersen’s concoction, white rice. (“We didn’t talk much about the white rice given that white rice is kind of boring,” Mr. Kennedy told The Observer.)
Before they knew it, more than half an hour had gone by.
“I can’t explain what took so long about the conversation,” said Mr. Kennedy, who lives in Greenpoint. “I think I just ended up going on and on about how awesome salt-and-chili prawns are.”
New Yorkers’ water-cooler chitchat has changed. They used to talk about sex and politics and TV shows. Now they can’t stop yapping about what they’re shoving down their pie holes.
We see it in the meticulous record-keeping of eating habits on personal blogs. The ubiquitous Facebook updates and tweets about subscribers’ most recent meals. (Surely you also have those five or so friends whose feeds are 90 percent food-consumption-related?) The requisite iPhone pic before a certain kind of diner—let’s call him a foodiot—ravages his plate.
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A Giant Taco
Things were different 10 or 15 years ago, when most of us were, to put it bluntly, eating like shit. But now that we shop at the farmers’ market, now that we know the name of the cow whose flanks we’re about to sink our teeth into and the type of grass on which it was raised, now that our neighbors keep organic chickens on their back patios and stock their refrigerators with handmade pickles and artisanal cheese, what we eat has become a dominant, and perhaps obnoxious, part of our everyday cultural discourse.
One Brooklyn Heights IT professional documented each course at Le Bernardin with his iPhone—escolar for the appetizer, monk fish and striped bass with langoustine as the main courses, and panna cotta for dessert.
Indeed, “I think about a third of all my conversations are about food,” Mr. Kennedy said.
Posted on his Facebook “wall” are the photos from Mr. Kennedy’s Flickr album: a close-up of a giant taco covered in grated cheese, a salad smothered in creamy dill dressing, a slab of seasoned shark meat, next to a side of corn on the cob on a large white plate. (It’s worth noting that food, no matter how delicious it tastes, can look kind of, well, disgusting when shot by an amateur. As Paul Grimes, a food editor–stylist at Gourmet, told The Observer, “There’s a lot that goes into making food look good,” and that usually doesn’t involve a point-and-shoot camera.)
Then there are Mr. Kennedy’s status updates. Recently, he was in a “taco truck coma.” He was also “so full of awesome thai food.” And he spent seven hours in the kitchen cooking “homemade tagliatelle, meatballs and tomato ragu, a triple batch of pizza dough, pancetta sauteed with brussel sprouts, a grilled zucchini & scallion, grape tomato and feta salad.” (Not to mention his one update about the raw squid!)
“I’m not always talking about food,” said Mr. Kennedy. “But I’m always more than happy to talk about it.”
So is Stacey, a 25-year-old financial analyst for a major Wall Street firm who said she constantly chats with friends and co-workers about where and what she has been eating.
“Here’s my thing,” said Stacey, who asked that The Observer use only her first name—perhaps so her employer wouldn’t realize how much time she spends on food blogs. “If I’m out with some people and we’re talking, and someone has a friend from out of town or something, I’ll be like, ‘Oh, you have to go here to get this particular food because it’s so good and so delicious!”
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"Foodiots." Brilliant!
"Foodiots," a brilliant new term -- I love it! Everyone in NYC knows at least one of them. These are the same exact people that I've tried to poke fun of by making gourmet-looking meals out of fast food. "Oh, I got some *beautiful* Chicken McNuggets last night..." Try starting a water-cooler conversation with that.
(Erik of FancyFastFood.com)
Foodiots: Why?
This was a nice article, and a nice illustration of a growing trend. I would have liked to see more exploration into *why* people have become this way-- perhaps looked at in terms of the technology and the culture(s) behind it. Is the economy a factor? Is it a way to promote status? Is it a way to seem educated? Is it just an extension of New Yorkers' normal food-obsession? Does the technology help? Etc.
Personally, I think it's great in general that there are more ways for Americans to interact around food, since Americans and even many NY'ers seem to be so ignorant about it. If the phenomenon serves to educate more folks in general ABOUT food, that goes a along way, despite the annoyances mentioned.
And a word on the technological aspect: The technological landscape is constantly growing and changing, so I think folks are still catching up to the technology and figuring out as they go how to best incorporate it in their lives. At any rate, it'll be interesting to see what aspects of the "foodiot" phenomenon seem annoying in 6 months or a year from now.
The Best Kind of Idiot
New York City is one of the best food cities in the world and I choose to live here primarily because of the access to such great ingredients, creative culinary minds and restaurants. Best of all most of my friends also love food for reasons other than that we need to ingest calories to survive. Some people live here for theater, museums or music, I live here for the food. Does that make me an Idiot?
Does the fact that I love to cook, eat out and shop locally - and that I like to share these experiences with my friends or colleagues make me an Idiot?
So, I use Twitter and Facebook and 'talk' on-line a lot about my food experiences. Does this make me an Idiot?
Well, if it does, well then I am very happy to be a foodiot - it's much better than being an "I'm tired at work", "My son has that darn cough again", or "Hey, here's a video of someone falling down" Tweetiot/co-workeriot/bloggeriot.
If we talk to each other, use social media, blog, twitter, etc. then we may as well communicate about things that excite us, and that we are passionate about. We are just sharing our interests, albeit sometimes uninterestingly or annoyingly - but we are also trying to let you in on our not so secret secrets on just how great cooking, eating out or trying new foods can be.
And, all of our online chatter about food is creating a new database of recommendations, reviews, recipes and ratings that other people who care about food can tap into.
If you don't like it don't follow me on Twitter or just change the channel. No need to call people names, though I'm sure you had fun coining a phrase. Congrats.
The Best Kind of Idiot
Sorry for the extra posts - got all sorts of error messages and then multiple posts showed up.
The Best Kind of Idiot
Sorry about the multiple posts... user error
The Best Kind of Idiot
Sorry about the multiple posts.. user error.