Society-Mag Smackdown
ON A RECENT SUNDAY, Minnie Mortimer was at a dinner in Montauk to celebrate the fall collection of her clothing line. Kelly Bensimon, an editor at large for Gotham and Hamptons, was also present.
Ms. Mortimer proclaimed the two society magazines her favorite. “Cristina grew up here so she really knows everybody and not just like studied them and knows who they are,” she said. “She’s friends with so many people that she really understands the vibe and the feeling of being out here.”
‘They’ll be wiped out!’—David Patrick Columbia,editor in chief of Quest, on the shiny new arrivistes
Indeed, Ms. Cuomo is not just an editor—she’s also a subject, this month on the cover of Avenue, her ostensible competitor, which lists socialite Debbie Bancroft and Lacey Tisch-Sidney as contributing writers. Socialites Barbara Bancroft and Gillian Hearst Simonds are contributors to Q. Social Life has publicist Kristian Laliberte listed as an editor, but then ranks his social status inside. Hamptonite’s cover girl, Ms. De Lesseps, is a contributing writer. And—perhaps taking their cue from Vanity Fair—Ms. Cuomo’s Hamptons has Christie Brinkley and Katie Lee Joel; Gotham Damon Dash and Judith Giuliani.
“When Pamela [Gross, Avenue’s editor] asked me to be on the cover, I asked her, ‘Don’t you see this as competition?’” Ms. Cuomo recalled. “And she said, ‘No, we only cover society. You cover affluence.’”
What does that mean, exactly?
“Affluence is someone with money and the means,” Ms. Cuomo replied. “Society is a very exclusive, elite group of individuals who do or do not have the means and carry the weight of tradition and family rooted in the community.”
There are, of course, advantages to having a magazine that is written by the very people it covers. Earlier this year, when Tinsley and Topper Mortimer were rumored to be splitting up, every New York publication immediately requested a Tinsley profile. The only magazine that got it was Avenue.
“Tinsley Mortimer is a very good idea,” said Mr. Columbia. “She’s a good-looking girl in a classic sense—she’s the blue-eyed, blond white girl. And now, she’s been around long enough that they also assign personality to her about her marriage and her husband.”
Of course, in this economic climate, even magazines shot through with blue blood are experiencing red ink.
Advertising for Mr. Binn’s magazines is down more than 30 percent, and there were recently layoffs at Niche Media.
As for Mr. Vola: The fate of Hamptonite’s second issue, scheduled to come out Labor Day weekend, is still uncertain; he’d like to find a private investor but doesn’t know where to look.
“I try not to think about it,” said Mr. Vola, who is still working as a plumber. “I’m not going to give up. I put everything I have into it. I’m hoping that by next summer it can turn a profit. But for right now, I just hope it pays for itself, because I am not a bottomless pit.”
ialeksander@observer.com, jkoblin@observer.com
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- Elizabeth Meigher |
- Gotham |
- Hampton Sheet |
- Hamptons |
- Jason Binn |
- Joan Jedell |
- Justin Mitchell |
- Kelly Killoren Bensimon |
- Minnie Mortimer |
- New York Hamptonite |
- Q |
- Quest |
- Real Housewives of New York |
- Social Life |
- society magazines


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these magazines are a joke
And advertisers should be wary of their made up circulations and sham "audience data."
Who Owns "Society"?
This article is interesting and entertaining if only because it illustrates some of the rather ridiculous ego's that exist in New York Society. There are some who seek for business purposes, there own business purposes mind you, to define Society rather narrowly in a highly exclusive manner as consisting of the same 5-10 Waspy Ralph Lauren'esque families of the Upper East Side and the occasional philanthropic Jew who does not ruffle the old WASP culture's feathers. In fact, in some of these publications, you will see the same 20 people in it month in and month out. It is that mindset which makes New York less interesting and not more interesting. Society as I define it is a rather inclusive term of people that influence the social, artistic and creative under current of the metropolis. Ask any development director of any major charitable or cultural institution whether ALL of the glossy's and the websites assist in making the New York Charitable world a tad more interesting, hence leading to more ticket sales and the answer is an unequivocal yes. To the old guard who promote rather effectively this illusive concept of a club that nobody is good enough to belong to (unless DPC covers it), perhaps if your coverage stretched a bit more widely than the handful of folks you (or your colleagues) went to prep school with, then the world of philanthropy would be a bit more appealing to a wider cross section of the population. Do some research, like this "Bridge & Tunnel" born New Yorker has and what you will discover is that it is the "Middle Class" that gives the greatest percentage of their earnings to charity. With all due respect to Mr. Columbia, you were not even born in New York City, there are some folks in Queens, Brooklyn, the Bronx and Staten Island who will never hit your radar screen who are quite charitably minded. Those folks are a part of my world. That you see no interest in covering those folks speaks volumes of whom you want to hob nob with for financial purposes. That there are folks reading Social Life Magazine, ManhattanSociety.com, GuestofaGuest.com, Panache Magazine and/or Jason Binn's Niche Media publications just reflects what consumers want to see, which is a different take on reality. Personally, my bible is the New York Times, but I read the Observer, The NY Post,Wall Street Journal, Cityfile, The Daily Beast and The Huffington Post and all the other angles on this metropolis. They all have their take, and they are ALL VALID. Last I checked nobody had an ownership interest on New York Society, whatever that means.
CAN YOU SAY REALITY TV SHOW!!
Theirs more cut throating and back biting with these MAG WARZ than there is on most reality TV shows lol.
Just like high school when everyone pics on the new guy till he starts winging back lol.
CAN YOU SAY REALITY TV SHOW!!
Theirs more cut throating and back biting with these MAG WARZ than there is on most reality TV shows lol.
Just like high school when everyone pics on the new guy till he starts winging back lol.
CAN YOU SAY REALITY TV SHOW!!
Theirs more cut throating and back biting with these MAG WARZ than there is on most reality TV shows lol.
Just like high school when everyone pics on the new guy till he starts winging back lol.
CAN YOU SAY REALITY TV SHOW!!
Theirs more cut throating and back biting with these MAG WARZ than there is on most reality TV shows lol.
Just like high school when everyone pics on the new guy till he starts winging back lol.
CAN YOU SAY REALITY TV SHOW!!
Theirs more cut throating and back biting with these MAG WARZ than there is on most reality TV shows lol.
Just like high school when everyone pics on the new guy till he starts winging back lol.
Hampton Sheet
Hampton Sheet is a vanity publication for Ms. Jedell who is operating under the rather strange misconception that she invented the idea of a party page with editorial and photos.
Is Quest really still in business?
Because phone calls go unanswered, and bills go unpaid. What day to day operations are they talking about? Throwing parties for each other and then taking pictures and printing a few thousand issues...secondary school yearbook editors do more original work.
here's all you need to know about the owner of Quest
http://nymag.com/nymetro/news/media/features/3549/
without Quest they would have any access or role in NY social life
Prestige Magazine Loses Publisher Shortly After Launch
Mr. Columbia may in fact be right in the case of a magazine that was not at all mentioned but aimed at the ultra exclusive $10 Million dollar plus households, Prestige Magazine headed by Rhonda Palmer, Editor in Chief.
Prestige New York Still Looking for Publisher: http://login.vnuemedia.com/mw/content_display/news/magazines-newspapers/...