Talk about thinking outside the box—the box known as the brain! An entity called 107 W Broadway Realty Corp has filed plans with the city to build a 19-story hotel at 49 Ann Street in Lower Manhattan. We wish them well. Even if they seem to be ignoring a proliferation of signposts in the hotel market yelling, “Turn Back!”
The Hartford Courtant recently reported on the “recession deals” to be had in New York City: the uppity Waldorf-Astoria and Gramercy Park Hotel are offering discounts. You can get a room at the Ritz Carlton for under $300 a night. As industry analyst John Fox recently told The Observer’s Chris Shott, the occupancy rate in January was the lowest he’s seen since 1994.
The Realty Corp hasn’t yet responded to our request for comment, but here’s what city files indicate: The group is planning to build at 49 Ann, between Nassau and William streets, where there apparently now stands a four-story building (The Observer didn’t see any recent demolition permits in city files).
The architect of record on the application is a firm called Nobutaka Ashihara Associates.
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