Anatomy of a Bloomberg Announcement

When Michael Bloomberg welcomed 193 volunteers from a federally funded program recently at City Hall, it was yet another example of how he and his staff pull off large, well-managed public events. But it's not as easy as it looks. Here are some of the little-noticed ingredients of a successful Bloomberg media spectacle:

Prepare for a large audience. Aides began building the stage for the Thursday morning announcement on Wednesday, during rain and lightening.