Novak doesn't have to be at number one position to be considered the best. It is not all about tennis it is the sportsmanship and the personality which he has in abundance. His tennis is more than good and all together he is kind of guy who can bring popularity to courts more than any other player. Let's be honest, average tennis fan wants more than snoozers from the baseline, record chasing robots who are patted on the shoulder so many times that are coming to the cort with ridiculous outfits and golden stars, silly dresses etc, tennis "greats" who declare that they can beat alone an opposite team in a Davis Cup (obviously, I'm talking Federer here before the match with Serbia, his only contribution for the Swiss team). This one and many other "stars", and "divas" would not bother to play matches that don't bring big bucks. They always have an excuse of an injury or a divorce or else. So Djokovic definately stands out in a good way, in every way.