Although I read and greatly enjoy bikesnobnyc, I have to disagree with him/her on this one. Celebrity/wealth worship in america is frankly alarming, and constantly distracts from the more pressing issues of the day: the environment, dependence on foreign oil, and health care. Seeing rich, fashionable starlets riding around can only be a good thing - and will bring all three of those issues to the forefront. If a few snapshots of stars on bikes get thrown into People or US weekly, maybe the masses will start to follow...and that can only be good for the rest of us cyclists. Because if a starlet gets creamed, two things will happen: slurpie-sucking land manatees in SUVs will be decried, and bicycling-motorist laws will be thrust into the public consciousness...and there will no longer be excuses for idiots screaming, "get off the road" while using their cars as weaponry.