As someone said earlier, it is about buiding buzz... and as a writer who contributed to The Guardian, as well as the literary culture of Manhattan, wanting to do a snapshot of her -- and what she's doing, isn't unusual. Nor is a strict schill for the book.
Indeed, it seems a lot more about turning her into the sweet, good girl objet desire... and it worked. Look at the e-mail. Hey, no one ever got hurt by a kind little story. Maybe it should just be taken for and left at that?