Nah, we don't smell fish - and we DO think the Reindeer is fun - but if we're going to talk about Barneys' going so publicly green, it's important to ask questions about how.

We think their efforts to raise awareness and to carry more environmental products are admirable and also really cool, but it's also refreshing that they fully admit they're still a business and that they want to make shoppers happy, not run a kibbutz.

Although if they did run a kibbutz, they could totally farm their own wool for sweater dresses, which will be huge for Fall '08.