Why would you live in a building whose owner you don't like? Because you lived there before, because you worked hard to create a home, because you became part of the community - and because you are outraged by the outrageous methods of people lik Shaoul.

Shaoul should compliment his publicist on this puff piece, following on the Observer's Peck piece a few weeks back. Obviously the Observer doesn't care about selling to the people who have long lived on the Lower East Side; it's clear who your audience is, and what your agenda is. Like Peck and Shaoul, you want to drive out the community that exists in the Lower East Side and replace it with ever more new junior financial analysts.