IMterview: Micah Lasher

Feeling pretty good this morning, if a little tired, are the folks at Knickerbocker SKD, who have two of yesterday's primary winners as their clients: Yvette Clarke in Broolyn's 11th congressional district, and Brian Kavanagh in Manhattan's 74th Assembly district. In an attempt to revive the IMterview tradition, I reached out to one of the consultants there, Micah Lasher. azipaybarah: how do you feel this morning? micahlasher: Tired, satisfied, relieved. azipaybarah: you guys helped kavanagh and yvette azipaybarah: what's your secret? micahlasher: secret is picking winners azipaybarah: what's common among them? micahlasher: kidding aside, i think when you work for folks who you want to win, first, that usually says something about their intrinsic qualities as a candidate -- which translates into votes, and second, when you really want them to win, really want it in your bones, it's a lot easier you really bust your ass and fight for it micahlasher: and that's how we felt about both yvette and brian micahlasher: i was putting up posters for brian kavanagh at 4:30am yesterday....that's a lot easier to do when it's something you really want to see happen azipaybarah: do pros like you have to be true believers? micahlasher: not always micahlasher: but it helps More IMterview after the jump. -- Azi Paybarah Micah Lasher micahlasher: obviously, you can't always have that luxury micahlasher: and not every race is the same micahlasher: but it's a lot easier to do good work when you're invested micahlasher: i mean, i think that's just sort of natural azipaybarah: what do you guys do now...and for 07? micahlasher: in the VERY short term, sleep micahlasher: and thanks to two very competitive primaries, we haven't had a lot of time to think about '07...but it's on my to-do list azipaybarah: any advice to reporters who had the luxury azipaybarah: of covering a mayor's race azipaybarah: governor's race azipaybarah: and AG race azipaybarah: back to back to back? micahlasher: you need a raise micahlasher: but, maybe you'll be busy in '07 after all micahlasher: i hear the onondaga county exec's race is going to be HOT