Famish, Rhymes With Haimish

When I saw Glenn Reynolds on NBC News last week, I was taken aback. Here was a real-live person, on camera. To me, Glenn Reynolds is an internet star, the famous Instapundit, a great blogger. Seeing him on TV was somehow all wrong. Wrong context, wrong culture. Reynolds is one of a class of people who are now famous on the internet but not elsewhere. There ought to be a name for this category of celebrity. My best & lamest thought on it is "famish," for famous mainly in cyber space. Fa.m.i.c.s.; I know that doesn't track right, but maybe there's a better word out there...