Close Stay up-to-date with
Observer.com Newsletters
Sign up for Observer Newsletters!
RSS Feed
The New York Observer

Tina Barney Shoots for Corcoran

View Story On One Page View Story On One Page Print This Story Print This Story Share This Story Share This Story
March 28, 2006 | 8:45 a.m.

tinabarney.JPG
It's been almost impossible to escape the Corcoran Group's rebranding effort, that began on the Internet and spread throughout the city. The new ad campaign appears in magazines, at bus stops, and on billboards. Photoserve.com takes a look at how the brokerage tapped photographer Tina Barney--who rarely does commercial work--for the campaign. And also how it reflects the post-Barbara Corcoran transition.

"I really wanted all the photography to be original.," says [Christina Lowris, VP, marketing and advertising]. "In the past we've used stock images for our advertising --and then I've seen them later in some hotel magazines. This is a whole new branding exercise for us as Barbara [Corcoran] has sold the company and the advertising and the photography we use is reflecting that."
- Michael Calderone
Post a Comment The Discussion

Thank you for the information

Submitted by redlelidito (not verified) on Mon, 07/06/2009 - 04:29.

www.observer.com is very informative. The article is very professionally written. I enjoy reading www.observer.com every day. I was looking for the for the following services bad credit loans canada payday loans canadian payday loans cash advance loans faxless payday loans loans online payday loan online payday loans online payday loans canada payday payday advance payday loan payday loans pay day loans payday loans canada payday loans in canada payday loans online
payday cash loans
and discovered that payday loans can help in times when your credit sucks, but you urgently need cash.

Post a Comment
Not a registered user? Register here.
Don't have an Observer.com account? You can use your Facebook account instead.