Trump Launches Mortgage Company
Tomorrow morning, Donald Trump--along with Don Trump Jr. and Ivanka--will launch a mortgage company at Trump Tower. Based in New York City, but with satellites throughout the country, the new venture will be led by President and CEO E.J. Ridings.
Here's what the press release said. (Incidentally, all the caps were their's)."The mission of Trump Mortgage is to match each of its clients with the right loan, CONSIDER the needs and lifestyles of every individual. DONALD TRUMP IS PUTTING THE SUIT AND TIE BACK IN THE MORTGAGE BUSINESS, PROVIDING TRUMP LUXURY SERVICE TO ALL OF HIS BORROWERS AND CLIENTEL."
By bringing the "suit and tie" back, Mr. Trump's old school style could be a taken as a swipe against the Internet mortgage companies, like LendingTree.com
- Michael Calderone
He might be bringing the coat and tie back to the mortgage business, but he's not bringing the spell check.
For those who read too fast, it's clientele (or CLIENTELE) not CLIENTEL.
he as been involved in business proceedings in Atlantic City. Because od that I doubt his name will appear on certain states' licensing.