Close Stay up-to-date with
Observer.com Newsletters
Sign up for Observer Newsletters!
RSS Feed
The New York Observer

Ikea's Animated Short

View Story On One Page View Story On One Page Print This Story Print This Story Share This Story Share This Story
May 1, 2006 | 7:34 a.m.

siteplan.gif
Yeah, it's clever of Ikea to use a Dire Straits song for its animated walk-through of their planned Red Hook store (the Erie Basin and the long struggle to get this store approved are but two referents we can think of immediately), but "Walk of Life"? Song blows, yo. Nonetheless, this video (click on connection speed at top of page) shows a livable compromise between Ikea's big boxiness and public access to the waterfront. The cranes in Ikea yellow and blue does seem like a sellout--can't they be kept decrepit and maritime? (Via Amy's New York Notebook.) -Matthew Grace

Post a Comment The Discussion