Barclays in Brooklyn, Take Two

Richard Lipsky, whom we have noted is a paid consultant to Forest City Ratner, pumps up the warm and fuzzy part of the Nets arena naming deal : a $2.5 million "Nets-Barclays Sports Alliance." Compared to the nearly $400 million that the Nets are getting for the arena naming rights, this is the stuff that comes out of chickens, but it does show how broad and extensive Forest City's efforts have been to gain support for the Atlantic Yards project. -Matthew Schuerman