Noah and the Wonder Class
Somewhere uptown, a mother is standing in a pediatrician’s office. She is looking at a milestone chart, and she is worried. At 6 months, the chart says, her baby should have learned to follow sounds and to turn his head. At a year, he should jabber and have taken a few steps. Any child not obeying this timetable, the poster implies, is not quite right. Last Thursday, on the night of his 30th birthday, the nightclub owner, marketer and entrepreneur Noah Tepperberg took a stand against that sort of oppressive normativeness. By midnight, he had left his roaring 20’s behind—not for sophistication or maturity, but for a state of suspended merrymaking agelessness. “Awww,” cooed a young model as she approached the gargantuan Tao on 58th Street, the three-story pan-Asian restaurant where Mr. Tepperberg was holding the dinner for his birthday extravaganza. She was looking at an enormous bus parked outside. A banner hung beneath its window that wished the birthday boy a happy 30th. “That’s so cute,” said the model, her stilettos ticking as she crossed the street. After dinner, the bus would serve as a rolling party as it transported Mr. Tepperberg and his inner circle to Marquee—the sometimes-exclusive, sometimes-not Chelsea nightclub that he co-owns. If it wasn’t the high-school prom, it was close. Outside Tao, a beefy group of bouncers shared the door with three young women in short, pinstriped skirts and tight little shirts to match. They were dressed as “Venetian girls,” they said, to celebrate the restaurant’s Sept. 24 expansion into Las Vegas—an expansion that would occur with Mr. Tepperberg and his partner, Jason Strauss, in a fuzzily defined commercial enterprise with Tao’s owner, Marc Packer. The girls actually looked like candy canes. “We’re just working the door, looking cute,” one said. Another smoked a cigarette and yanked at her top. Models lined up outside, some of them invited and others merely curious about the party going on inside. “I’d like to know what the event is about, at least,” one girl said to her friend as she turned away from the door. “All right—we’re going to the Four Seasons.” The waiting-room-cum-bar inside Tao was just about packed by 9:30 p.m. Publicists from Syndicate, one of Mr. Tepperberg’s vague associates in the nightlife scene, hung together around a couch. “Tinsley Mortimer will be here,” said Sam Ong to a colleague. “Tinsley, from Virginia. Socialite. Gorgeous. Stunning.” Actress Ali Larter, someone’s client, lounged on a barstool. When Mr. Tepperberg himself walked into the restaurant at around 10 p.m., he was wearing a casual button-down shirt and a pair of white sneakers. He moved like an easy target through the sea of designer dresses and sleek black suits. The only real competition for most casually underdressed was from Page Six scribe Chris Wilson, who defiantly arrived in a T-shirt. He hunkered down on the sidelines with Stuff editor Cory Jones. Soon, the procession of models became a parade. Red Hot Chili Peppers front man Anthony Kiedis, whose band surely provided the soundtrack to Mr. Tepperberg’s high-school days, had taken his seat at a dinner table inside. He was an appropriate blast from the past for an evening in which time was no object. Mr. Tepperberg was celebrating more than just a birthday tonight; he was celebrating—and also exhibiting—his ascension to the top of a certain circle of New York society. And while he didn’t exactly come from nothing—he did attend Stuyvesant High School—he is certainly an unlikely candidate for the head of this kingdom. He is said to love chess more than clubbing, and he is, well, charmingly schlubby. According to friends, it was his relentless networking and raw talent for throwing parties that put him here. He was in college, the University of Miami, when he began hosting in earnest. He hasn’t stopped since then—although, with Strategic Group, his firm with Jason Strauss, the partying has become a professional hustle. Advertisers have gotten onboard with Strategic Group, as it claims access to all of their most-wanted demographics. Just as Mr. Tepperberg threw his first party at Stuyvesant, Mr. Strauss himself got his start as a promoter as a 17-year-old at Riverdale Country School. He had wanted to have a party for his friends, so he convinced a club owner that he was a 21-year-old Columbia student. He rented the place out and packed the room with 400 high-school seniors. Though ostensibly a dozen years out of high school now, they still have that teenage nose for the cool kids—although it’s true that even back then, they were old before their time. Yet, Mr. Tepperberg’s mother—just one of the 400 guests at the massive dinner party—didn’t look the least bit worried at her son’s development. He had hired a man in leather pants to stand onstage during dinner and play a fiddle over the pounding techno. “This would be good,” he probably said. “This would probably go well with the enormous Buddha on stage, and the weird ‘Made in U.S.A.’ sign that is also there for some reason.” As the last of the sushi swam in from the kitchen, the man of the hour, all smiles and sneakers, leapt from table to table, starting conversations and shaking hands. These were his people—his models, his traders and his demi-celebrities. “This party is everything that Noah Tepperberg stands for,” a fashion designer said. “He stands for lots of models and music.” By midnight, people stood to dance at their tables. Nicky Hilton (Are you enjoying the party, Ms. Hilton? “Yes”) made cute with Entourage boyfriend Kevin Connolly (Are you going to the after-party? “I’m tired, I want to go home”), hugging in the center of the enormous dining room. Lydia Hearst verbed about, and Anthony Kiedis had left his seat to the young, spiky-haired Ryan Cabrera. Mr. Cabrera once dated Jessica Simpson’s sister. The chandeliers, hanging 35 feet above, changed color to the beat. Outside, where limousines and taxicabs had already started carting guests to the after-dinner hoedown at Marquee, a man in a rickshaw pulled up alongside the doorman. “How’s the classiest joint in town?” he asked. “Good, thank you, my man,” the doorman said. “You remind me of Seinfeld—you remember that one?” At Marquee, time itself disappeared. About 1,200 were packed into the two-story nightclub, the darkness overwhelming and the pushing oppressive. Bottles of Grey Goose graced every table, and two dancers dressed in see-through gold lace writhed in uncomfortable slow motion atop a box. Hardly anybody in the club had a job. “I play the flute,” said one girl. “I live in Paris.” Her name was Anna, and she was in town auditioning for Juilliard. “I do this at night, then I get up and I practice for six hours. And then I do this again. At least I’m not one of those who sits at home, with the cat and the mom and everything.” Another girl had recently graduated from Brooklyn Law. “I refuse to have a job that I don’t want. Maybe that makes me an ass,” she said. “I’ve done too much and gone through too much school for that.” “I used to make clothes. Now I’m part of what they call the Wonder Class,” said Matt Damhave, formerly of the über-hip Imitation of Christ clothing company. He swayed by the bar with a drink in his hand. “Am I having fun? Yeah. When there’s no reason to wake up in the morning, I have fun.” That one could go either way, obviously. “It’s very frontal here,” said a sweet Vietnamese woman who had just moved to New York from London to work as a publicist. “It’s always ‘Let’s go here’ and ‘Let’s do this.’ London is much more subtle.” “I love my BlackBerry,” said a nearby photographer. “I don’t understand people who say they don’t want to be connected. I love what I do. Whenever this thing rings, I hear the cash register ring.” At around 2:30 a.m., in one of Marquee’s shadowed side rooms, a man in a suit sat on a couch with his elbows on his knees and a cigarette in his hand. What’s 35 like? The Transom asked. “It goes fast,” he answered slowly. “Thirty to 35 went in a blink. They go by like months now. If someone told me when I was 22 that I’d still be coming here now, I wouldn’t believe it.” Nearby, a young man strummed a blond girl like a guitar. On the bright Monday afternoon that followed, Mr. Tepperberg reflected in his office. “Ten years ago, I started my marketing career,” he said. “If you had asked me then if I would still be going out to nightclubs and restaurants, I would have said yes, I’m sure.” He considered his age. “You know, it doesn’t feel a whole lot different,” he said. —Leon Neyfakh
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