In a Sept. 5 Q&A to talk about his new football book, broadcaster John Madden is quoted using "gonna" four times. That was equaled Aug. 21 in a short feature called Trailer Trash, which rates and reviews movie trailers: "Doesn't matter what this movie is about -- we're gonna see it. Doesn't matter if it's the worst film ever made -- we're gonna see it. Doesn't matter if the movie consists of nothing more than back-to-back shots of Jack Black's backside. Gonna see it. Because this is 'Tenacious D,' and it's gonna rock the house." There were also instances that seemed less gratuitous: