The tavernization of Chinatown continues.

Page Six is reporting that adult-film icon Jenna Jameson and fashion designer Richie Rich are opening a new bar in Chinatown.

Exactly where the article doesn't say. It only provides this hint:

"It used to be a whorehouse," Richie told Page Six.

Called The General Store, the new nightspot will sell clothing in addition to booze. The bar is slated to open in 2008.