NY Observer > Apple Inc.

Apple Ad Back at the New York Times

John Koblin — Fri, 28 Mar 2008 16:23:30 -0400

That big Apple ad on nytimes.com is back today! Which is odd. Last Friday that ad appeared as well, which means that's two weeks in a row that Apple has taken over the Times home page.

Back in January, Times spokeswoman Catherine Mathis told us that Arthur Sulzberger Jr. had instituted "new rules" regarding ads like that and decided those would be limited to once a month. read more »

New York Times Is Big Apple Favorite

John Koblin — Thu, 17 Jan 2008 18:37:50 -0500

Today, a big swath of the nytimes.com home page has been taken over by an Apple ad. Directly below the New York Times banner, there's a banner ad with a quote from The Wall Street Journal comparing Apple's Leopard software (favorably) to Windows' Vista . To the right, in a double-wide skyscraper ad placement, there's Justin Long and the PC guy; he climbs a ladder on the right and magically passes through to the top ad, adding the word "NOT" to the end of the Journal quote (get it?) read more »

R.W. Apple Socialized With Liberal Dems

Observer Staff — Wed, 03 Jan 2007 03:21:04 -0500

R.W. Apple's 12/5 memorial service at the Kennedy Center, lately rebroadcast on C-Span, was a good look at the social ways of powerful journalists. Apple seems to have socialized—surprise—on the Democratic lib/left. A eulogist, the powerful corporate lobbyist Anne Wexler, who is married to former NEH boss Joseph Duffey, reminisced about meals that Apple would throw together in the '70s for her husband, who was running on the left in Connecticut, and Tom Hayden and Jane Fonda. Meanwhile, Wexler was working for McGovern. There's nothing wrong with this; journalists are people too, with predilections. What's bothersome is the pretense that they are culturally-neutral seers. They tend to be on the center-left and vote Democratic and support abortion rights. You heard it here first.

It All Hangs on a Hyphen: The British Art of the Con

John Heilpern — Sun, 24 Dec 2006 19:00:00 -0500

May I point out a small error that David Mamet—and practically everyone else in the country&md read more »

After Midterms, Times Gets in Leak Stream

Michael Calderone — Sun, 10 Dec 2006 19:00:00 -0500

What makes a leaker leak? Who cares? read more »

A Big Apple, iPods and All, on 34th Street

Observer Staff — Wed, 25 Oct 2006 07:32:49 -0400

Happy happy, joy joy

We've spent months pining for a Flatiron Apple store. First we thought the iPod-people would be opening up on 136 Fifth Avenue, but our hopes were dashed when a middle aged-ladies' clothing store went there instead.

As long-awaited recomense, there is some thrillingly anti-PC news this morning: Apple is opening it's third Manhattan locale, at West 34th Street and Fifth Avenue. It's not Flatiron, but it'll do just fine. The Real Deal says the space will be 50 by 75 by 100 feet, and we're looking into other wonderful numbers. - Max Abelson

If It Wasn't for Me, Would Bob Metcalfe Have Found Ethernet?

Ron Rosenbaum — Sun, 24 Sep 2006 20:00:00 -0400

Me and Bob: On the one hand, you could say that the conflict I’m about to describe proves that eve read more »

If It Wasn’t for Me, Would Bob Metcalfe Have Found Ethernet?

Ron Rosenbaum — Sun, 24 Sep 2006 20:00:00 -0400

Me and Bob: On the one hand, you could say that the conflict I’m about to describe proves that read more »

Flatiron Apple Store Update: Now 'Black Market' Instead

Observer Staff — Mon, 17 Jul 2006 12:30:05 -0400

767 Fifth, not 136. Not ever!

Why do the good real estate ideas always have to die young? Apple's prospects for a Flatiron district retail store have been officially extinguished. Last year this time, The Real Estate reported that the company had worked heartily with the city's Landmarks Preservation Committee in order to perfect its plans for renovating the 1850 rowhouse at 136 Fifth Ave.

But the building, remembered by hip coffee shop connoisseurs as Andrews, is now fated to house the first NYC store of the unbearably less chic White House Black Market. (Which White House? Where's the Black Market?).

The middle aged-ladies' clothing retailer is sub-leasing from Apple, though the companies involved--including brokerage Robert K. Futterman--cited Apple's penchant for privacy as a reason for silence.

Continuing The Real Estate's healthy relationship with Apple PR, a company spokeswoman repeatedly declared: "We've never announced any plans for stores in that area, nor have we announced any future plans."

Pity, too, because we truly had been hoping for another big shiny cube.

- Max Abelson

Microsoft Outlook Keels Over Dead, Do-Gooder Gates Gets 10% Dispensation

Observer Staff — Wed, 12 Jul 2006 03:40:45 -0400

ERICA: "OH MY GAAAAAWWWWDDDD!"

Yes, I was screaming at the top of my lungs, but "Oh My God," was all I could get out as I sat there staring at my computer screen blankly. My email program crashed. It had a heart-attack, followed by a stroke and then capped it off with an aneurism resulting in five years of saved emails, all in carefully notated folders, disappearing forever. Gone. Done. read more »

Please, please, please, spare me your lectures on "backing things up." I get it. I was dumb not to have saved everything somewhere, but excuse the hell out of me. I think it's a little dumber that Microsoft freakin' Outlook, without warning, becomes corrupted and dies when the storage limit goes above 2 gigs. No little pleasing tone comes up with a message reading: "please free up some space in your folders or your storage limit will be met" --just full on deadness. I called Apple, I called every computer expert friend I have (and shout outs to anyone else out there who this has happened to, because I know there are a lot of you!), but I'm just undeniably screwed.