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 <title>NY Observer &gt; Matt Morello</title>
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 <title>Nick Sylvester, Viral Marketer</title>
 <link>http://www.observer.com/node/32879</link>
 <description><![CDATA[<!--paging_filter-->Is former Village Voice <a href="http://villagevoice.com/specials/0619,letters,73168,7.html">fabulist</a> Nick Sylvester in talks to write for The New Yorker, as <a href="http://www.gawker.com/news/nick-sylvester/nick-sylvester-to-talk-about-the-town-173411.php">Gawker has it</a>? The line between fact and fiction is hard to <a href="http://riffcentral.blogspot.com/2006/04/holyt-shitt-its-good-friday.html">pin down</a> where Sylvester is concerned, but Sylvester seems to have gotten a foot in the door already. In this week's issue, John Cassidy writes about online social networking--quoting a Yalie named Matt Morello about the "agonizing" process of choosing bands to list in his Facebook profile:

<blockquote>So what's there now? Albums by Babyshambles, Lady Sovereign, Marxy, and My Bloody Valentine, respectively an indie rock thing, a grime thing, a twenty-minute album released on my friend's record label that's brilliant and heard by practically no-one, and a canonic album from the late 80s.</blockquote>

<p>The "friend's record label" is <a href="http://www.beekeeperrecords.com/">Beekeeper Records</a>, which was founded two years ago by Sylvester, along with fellow <a href="http://www.pitchforkmedia.com/">Pitchfork Media</a> writer Matt Lemay.</p>

--Leon Neyfakh]]></description>
 <comments>http://www.observer.com/node/32879#comments</comments>
 <category domain="http://www.observer.com/channel/media">Media</category>
 <category domain="http://www.observer.com/taxonomy/term/27629">Facebook Inc.</category>
 <category domain="http://www.observer.com/taxonomy/term/28743">Matt Morello</category>
 <category domain="http://www.observer.com/taxonomy/term/28667">Nick Sylvester</category>
 <category domain="http://www.observer.com/taxonomy/term/24393">Village Voice Media Inc.</category>
 <pubDate>Fri, 12 May 2006 13:04:30 -0400</pubDate>
 <dc:creator>Observer Staff</dc:creator>
 <guid isPermaLink="false">32879 at http://www.observer.com</guid>
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