NY Observer > Dawn Ostroff http://www.observer.com/taxonomy/term/28752/feed Articles from Observer.com en Upfront Report: CW http://www.observer.com/node/32885 Everyone was psyched for the CW upfront at Madison Square Garden Thursday morning. The first launch of a broadcast network in a decade! With young, multi-racial, technologically savvy viewers! Who are making their first major purchasing decisions! And developing brand loyalty!

At one point during the festivities, America's Next Top Model host Tyra Banks led an uncomfortable one-woman pep rally for the hot new network's hot new logo. "Y'all know I'm all into fierceness, and, like, visuals," she shouted, "and the new logo is hot."

A magazine editor sitting nearby observed that this superhot new logo, which spells out "CW" in thick, curvy lowercase, is the exact mirror image of the logo for CNN.

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]]> http://www.observer.com/node/32885#comments Media Chris Rock Dawn Ostroff Leslie Moonves Madison Square Garden Thu, 18 May 2006 12:47:27 -0400 Observer Staff 32885 at http://www.observer.com